Aapki Sakhi began its journey in Bhubaneswar with jewellery exhibitions around the city. We designed & showcased customised diamond pieces for our close-knit circle. Soon our base expanded and with the support of our patrons, we were able to set up our Experience Studio in the city. Today ASJ has acquired expertise in designing unique diamond pieces and provides a personalised shopping experience. Within a span of 10 years, we turned our hobby into a successful venture which beautifies people across the country.

AapkiSakhi Diamonds is a homegrown diamond jewellery brand based in Bhubaneswar, Odisha, founded by two sisters who turned their passion into purpose, former corporate professionals who traded lines of code for carats of sparkle. Leaving behind stable careers in technology, they followed their true calling: to create a diamond jewelry brand that celebrates womanhood, individuality, and everyday elegance.

What started as a bold leap of faith soon became a shared dream. Along the way, they were joined by a team of young, dynamic women who shared the same spark — a passion for creativity, beauty, and purpose. Together, they built more than just a brand. They built a sisterhood.

Driven by passion and a deep bond of sisterhood, they built AapkiSakhi on the values they cherished — trust, authenticity, and the desire to empower women to shine in their own unique way. Every design reflects their eye for detail, love for minimal yet timeless beauty, and commitment to quality craftsmanship.

The name AapkiSakhi — meaning your friend — symbolizes their mission to be more than just a jewelry brand. Like a true sakhi, they’re here to walk beside you on your journey, helping you celebrate life’s milestones with jewelry that speaks to your story.

From daily wear to special occasions, AapkiSakhi Diamonds offers ethically sourced, certified natural diamond pieces designed for the modern woman — by women who understand her spirit.

Today, AapkiSakhi Diamonds has carved a niche among jewellery lovers with its unique blend of:

• Thoughtfully crafted designs that balance tradition and trend
  
• Customization to turn your vision into wearable art
  
• Transparent and accessible pricing, making fine diamonds more approachable

Rooted in Odisha yet reaching hearts far and wide, our pieces are designed to be more than adornments — they are memories, milestones, and moments of self-expression.

Just like a true sakhi — a trusted friend — we’re here to walk beside you in every chapter of your life.

AapkiSakhi Diamonds – Your story. Your sparkle. Your sakhi.